Be Updated With Your Website With Web Push Notification

Web Push Notifications are clickable messages that a website sends to its subscriber’s browser. You may be familiar with the app notifications that you receive on your mobile’s notification tray. Web Push Notification is similar except that it sends notifications on websites instead of apps. One can access these notifications on almost every device online.

In this article, we are going to discuss why you should use ‘web push notification’? We will also see how this function can improve your online conversion rate, blog traffic, etc. So, keep scrolling.

Why Use Website Push Notification With Reason?

Whether you are a blogger who wants to increase traffic on his website or you have an e-commerce portal, and you want to increase your website’s conversion rate. Web Push Notification feature is the best way to deploy on your website or blog. Let’s dive into the benefits you can get from utilizing web push notifications on your website.

1. It enhances your marketing list: A growing marketing list is a must for all those who are planning to expand their business online. Push notifications are helpful for websites to execute amazing online marketing strategies. You can easily find web push notification tools online. Just pick any one of them (as every tool offers similar services) and enable it to your website.
2. Better responses than any other online marketing channel: As per a study conducted by The Radicati Group, there are a total of more than 2.6 billion email users, which means that 1 out of 3 people have an email. One benefit of web push notification is that it keeps all notifications at a place. Unlike the app notifications which are hard to access later, web push notification makes things more manageable.
3. It drives more traffic and increases the rate of conversion: Websites need conversions and growth. For that, there should be more traffic because more traffic leads to more conversion. If you are struggling with less traffic on your website, push notifications can generate more traffic for you. You can send these website notifications to the subscribers. Web Push Notifications have an open rate of up to 80 percent. The more people will see the notification, the more conversions can become possible.

How do Web Push Notifications work?

You might have triggered that at the time of installing a new app on your mobile, the app requires your permission to send you push notifications on your device. Websites, however, do not take permission from their users to send them push notifications. To get a clearer view, read this.

The first step is getting opt-in from users. As soon as someone hits on a website, an opt-out is encountered. If the user clicks on “Allow”, he/she is added to the subscriber list of that website. See, it was that easy.

Final Word

Website push notifications are an amazing way to increase traffic on websites. It triggers customers based on their preferences. It also helps convert leads as more visitors lead to more conversions.